Bancography Brand Map
[ DOWNLOAD OVERVIEW (PDF - 365 KB) ]
Defining your institution's brand will enable you to launch a plan of action toward differentiating yourself in the
marketplace, thus increasing the probability of success. The Bancography Brand Map crafts a positioning, a
personality, and a tonality for your institution; further, it suggests imagery, verbiage and communication
messages that relate to the heritage of your brand, while also paying tribute to your brand's equity.
A brand is a promise. A brand is comprised of a collection of perceptions in a consumer's mind;
if properly managed and maintained, these perceptions secure long-term revenue for your institution while
creating lasting value.
The Bancography Brand Map delivers a streamlined process toward positioning your brand.
It begins with an Ideation Session, where key players participate in exercises that will shape the direction of the institution's brand.
Bancography collects existing research and completes an extensive due diligence process aimed at
understanding the institution's heritage.
The Brand Map becomes the guide for executing a consistent brand message across all internal
and external contact points. A well-defined brand resulting from the Bancography Brand Map can act as the driving force
for the success of the entire organization.
Bancography's branding discipline leader John M. Mathes is a 30-year marketing veteran
with an extensive background in financial services branding. Mathes is an award-winning strategist,
author and industry speaker who for the last several years has crafted brands, brand strategies and
brand positionings for community banks and credit unions. Additionally, Mathes has
enjoyed a long-tenured career with major advertising agencies and most recently spent the last six years as Vice President/Director of Brand
Strategy for BrandPartners Retail, a financial services design/build firm located in Rochester, NH.
More about John...
For a dialog about your brand strategy needs contact John Mathes at 770.360.5710 or
john@bancography.com.
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