Developing a voice for your brand is critical for differentiating your institution in the highly competitive and increasingly commoditized financial services industry.

Under the leadership of branding expert John M. Mathes, Bancography offers a highly successful process that effectively and distinctively positions your brand. The Bancography Brand Map presents a streamlined guide to the growth and development of your brand and defines your brand across all communication channels.

Additional brand strategy services available from Bancography
include Name Development and Communications Audit.

In July of 2008, Bancography released its Bancography Brand Value Index, a ranking system that identifies the most powerful financial institution brands.

Bancography’s branding discipline leader John M. Mathes is a 30-year marketing veteran with an extensive background in financial services branding. Mathes is an award-winning strategist, author and industry speaker who for the last several years has crafted brands, brand strategies and brand positionings for community banks and credit unions. Additionally, Mathes has enjoyed a long-tenured career with major advertising agencies and most recently spent the last six years as Vice President/Director of Brand Strategy for BrandPartners Retail, a financial services design/build firm located in Rochester, NH.

More about John...