Bancography Brand Value Index

What is your institution's brand worth?

Have you ever wondered why two institutions can start with $100 million in equity capital, yet one can build an enterprise worth double that while the other can grow by only half that amount?
Much of the difference represents the value of the institution’s brand.

To assist institutions with evaluating the strength of their brands, Bancography developed the Bancography Brand Value Index. The Bancography Brand Value Index calculates the value of an institution's brand and ranks that institution among its peers.

In calculating brand value, Bancography quantifies the proportion of each institution’s long term value that is attributable to the intangible factors that constitute an institution’s brand. These factors include the institution’s reputation, service quality, image and market awareness. The brand value index identifies institutions that produce financial results beyond what their capital base, market conditions and competitive environments would predict.

Bancography recently released its 2008 Bancography Brand Value Index for all financial institutions.

• Click here to view the most valuable financial brands.
• Read more about Bancography Brand Value Index in our latest Bancology issue.
• Contact us at (205) 252-6671 or info@bancography.com if you'd like to know where your institution ranks. (Information available to financial institutions only).