Communications Audit
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Your marketing communications materials should effectively express your brand and differentiate your institution from the competition. Further, you should know what your competition's marketing looks like and communicates.

With a Communications Audit, Bancography will deliver an objective and experienced analysis of all of your communication elements, as well as those of your defined list of competitors. Bancography will examine your communication vehicles for clarity, hierarchy, relevance and motivation. Further, we'll analyze the institution's in-branch and retail messages for their ability to drive and lift sales.

Bancography's branding discipline leader John M. Mathes is a 30-year marketing veteran with an extensive background in financial services branding. Mathes is an award-winning strategist, author and industry speaker who for the last several years has crafted brands, brand strategies and brand positionings for community banks and credit unions. Additionally, Mathes has enjoyed a long-tenured career with major advertising agencies and most recently spent the last six years as Vice President/Director of Brand Strategy for BrandPartners Retail, a financial services design/build firm located in Rochester, NH.

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The Communications Audit is a standard component of our Brand Map process; however, it is also available as a stand-alone product. For more information on conducting a stand-alone audit, contact John Mathes at 770.360.5710 or john@bancography.com.