Bancography's branding discipline leader John M. Mathes is a 30-year marketing veteran with an extensive background in financial services branding. Mathes is an award-winning strategist, author and industry speaker who has crafted brand strategies for community banks and credit unions. Additionally, Mathes has enjoyed a long-tenured career with major advertising agencies and most recently spent six years as Director of Brand Strategy for BrandPartners Retail, a financial services design/build firm located in Rochester, NH.

John Mathes is well-known in the financial services industry for his custom approach to building brand strategies for financial institutions. He has crafted a differentiating brand positioning for many financial service providers including: Hancock Bank; Flagstar Bank, Visterra Credit Union, Allegiance Bank, Community 1st Credit Union, Eclipse Bank, First Federal of Cullman, AmTrust Bank, Viking Bank, Class Act Credit Union, First County Bank and Community Trust Bank.

In addition to leading Bancography's Brand Strategy services, John Mathes also provides a wide range of marketing and advertising consulting engagements and advertising creation and production through his advertising agency, The AMP Group, LLC.

John's client experience in advertising and point-of-sale communication includes a blue chip list of brands: Wal-Mart, AmSouth, Blockbuster Video, SunTrust, H&R Block, Kohl's Department Stores, Huntington Bank, BellSouth and many other retailers.

For more information on effective advertising for the financial services industry, contact John at 770.360.5710 or john@bancography.com. Connect with John on LinkedIn at linkedin.com/in/johnmathes or follow him on Twitter at twitter.com/john_mathes.