Bancography's branding discipline leader John M. Mathes is a 30-year marketing veteran
with an extensive background in financial services branding. Mathes is an award-winning strategist,
author and industry speaker who has crafted brand strategies for community banks and credit unions. Additionally, Mathes has
enjoyed a long-tenured career with major advertising agencies and most recently spent six years as Director of Brand
Strategy for BrandPartners Retail, a financial services design/build firm located in Rochester, NH.
John Mathes is well-known in the financial services industry for his custom approach to
building brand strategies for financial institutions. He has crafted a differentiating brand positioning for many
financial service providers including: Hancock Bank; Flagstar Bank, Visterra Credit Union,
Allegiance Bank, Community 1st Credit Union, Eclipse Bank, First Federal of Cullman,
AmTrust Bank, Viking Bank, Class Act Credit Union, First County Bank and Community Trust Bank.
In addition to leading Bancography's Brand Strategy services, John Mathes also provides a wide
range of marketing and advertising consulting engagements and advertising creation and
production through his advertising agency, The AMP Group, LLC.
John's client experience in advertising and point-of-sale communication includes a blue chip
list of brands: Wal-Mart, AmSouth, Blockbuster Video, SunTrust, H&R Block,
Kohl's Department Stores, Huntington Bank, BellSouth and many other retailers.
For more information on effective advertising for the financial services industry, contact John at 770.360.5710 or
john@bancography.com. Connect with John on LinkedIn at
linkedin.com/in/johnmathes or follow him on
Twitter at twitter.com/john_mathes.
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