Logo Development
View Brand brochure (PDF)
Confusion reigns about the relationship between a brand and its logo. Many mistakenly believe that a logo is the brand, but that is hardly the case.
A logo is the brand mark or the brand identification. It is a symbol or icon that should immediately evoke the emotions associated with the brand.
A logo has to work hard to stand out against the sea of other brand marks. It competes for a customer’s attention not just within the competitive set,
but against all brands.
To be effective, a logo must:
- be simple.
- be unique.
- have scalability.
- incorporate legible typography.
- work effectively in all allowed versions: color; black & white; reverse.
And most importantly, a logo must embrace the tenets of the brand and manifest them in a tangible form.
Bancography will develop a handful of brand mark choices that meet the criteria listed above.
Logo Development is a standard component of our Bancography Brand Map process; however, it is also available as a stand-alone product.
John Mathes leads Bancography's brand discipline. Click here to learn more about John or contact him at at 770.360.5710 or
john@bancography.com.
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