Logo Development
[ DOWNLOAD BRAND SERVICES OVERVIEW (PDF - 192 KB) ]
Confusion reigns about the relationship between a brand and its logo. Many mistakenly believe that a logo is the brand, but that is hardly the case.
A logo is the brand mark or the brand identification. It is a symbol or icon that should immediately evoke the emotions associated with the brand.
A logo has to work hard to stand out against the sea of other brand marks. It competes for a customer’s attention not just within the competitive set,
but against all brands.
To be effective, a logo must:
- be simple.
- be unique.
- have scalability.
- incorporate legible typography.
- work effectively in all allowed versions: color; black & white; reverse.
And most importantly, a logo must embrace the tenets of the brand and manifest them in a tangible form.
Bancography will develop a handful of brand mark choices that meet the criteria listed above.
Bancography's branding discipline leader John M. Mathes is a 30-year marketing veteran
with an extensive background in financial services branding. Mathes is an award-winning strategist,
author and industry speaker who for the last several years has crafted brands, brand strategies and
brand positionings for community banks and credit unions. Additionally, Mathes has
enjoyed a long-tenured career with major advertising agencies and most recently spent the last six years as Vice President/Director of Brand
Strategy for BrandPartners Retail, a financial services design/build firm located in Rochester, NH.
More about John...
Logo Development is a standard component of our Bancography Brand Map process; however, it is also available as a stand-alone product.
For more information about Bancography's Logo Development process, contact John Mathes at 770.360.5710 or
john@bancography.com.
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