Market Snapshot
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The Market Snapshot analyzes an institution’s Bancography Brand Value Index ranking in more detail and compares it to the institution’s primary competitors. Within each asset tier, Bancography ranks the institutions by combining their scores on three performance measures. Then, Bancography determines an overall market rank and a brand premium for each institution. Along with the Bancography Brand Value Index reports, the Market Snapshot also includes an overview on the market with commentary on the key drivers of the rankings.

The Market Snapshot presents the following information for the institutions in the market area:

• Deposit share
• Number of branches
• Grades on performance measures
• Market overall rank
• National percentile
• Brand premium