Name Development
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An institution's name must fit the brand positioning.
By utilizing a blended approach of qualitative and quantitative techniques, Bancography will craft a name that:
- achieves separation from competitors.
- reinforces the positioning platform.
- creates positive and lasting impressions.
- is unforgettable.
- propels itself and becomes self-sustaining.
- dominates a category.
Bancography's naming process includes the following three steps:
- Discovery
- Development
- Evaluation
Bancography's branding discipline leader John M. Mathes is a 30-year marketing veteran
with an extensive background in financial services branding. Mathes is an award-winning strategist,
author and industry speaker who for the last several years has crafted brands, brand strategies and
brand positionings for community banks and credit unions. Additionally, Mathes has
enjoyed a long-tenured career with major advertising agencies and most recently spent the last six years as Vice President/Director of Brand
Strategy for BrandPartners Retail, a financial services design/build firm located in Rochester, NH.
More about John...
For information about Bancography's name development process, contact John Mathes at 770.360.5710 or
john@bancography.com. |
