Name Development
View Brand brochure (PDF)
An institution's name must fit the brand positioning.
By utilizing a blended approach of qualitative and quantitative techniques, Bancography will craft a name that:
- achieves separation from competitors.
- reinforces the positioning platform.
- creates positive and lasting impressions.
- is unforgettable.
- propels itself and becomes self-sustaining.
- dominates a category.
Bancography's naming process includes the following three steps:
- Discovery
- Development
- Evaluation
Name Development is a standard component of our Bancography Brand Map process; however, it is also available as a stand-alone product.
Click here to read a case study about one of Bancography's recent name change projects.
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