Name Development
View Brand brochure (PDF)
An institution's name must fit the brand positioning.
By utilizing a blended approach of qualitative and quantitative techniques, Bancography will craft a name that:
- achieves separation from competitors.
- reinforces the positioning platform.
- creates positive and lasting impressions.
- is unforgettable.
- propels itself and becomes self-sustaining.
- dominates a category.
Bancography's naming process includes the following three steps:
- Discovery
- Development
- Evaluation
Name Development is a standard component of our Bancography Brand Map process; however, it is also available as a stand-alone product.
John Mathes leads Bancography's brand discipline. Click here to learn more about John or contact him at at 770.360.5710 or
john@bancography.com. |
