2002 Archives

Volume 5, November 2002 (466 KB)

• Case Study: Event-Driven Cross-Sell Program
• Branch Closing Decisions
• Getting the Most Out of Your MCIF
• How to Measure Branch Profitability

Volume 4, August 2002 (328 KB)

• Case Study: Next Most Likely Product Modeling
• The Library Software
• Satisfaction & Loyalty Monitor
• How to Calculate Market Share

Volume 3, May 2002 (823 KB)

• Case Study: Creating the Optimal Network for the Affluent Consumer
• Market Awareness & Competitor Research (MA&CR)
• Today's Challenges, A Banker's View
• Market Segmentation: What it is, How to Get Started, What it Can Teach You

Volume 2, February 2002 (258 KB)

• Case Study:  Scorecards and Sales Goals
• Credit Unions Taking Bank Market Share without the Associated Bank Attrition
• ProfitGuide, Product & Household Profitability software
• Performance Measurement:  How to Calculate Cross-Sell, Retention, and Churn