Bancography Plan: Market Analysis & Branch Planning Software

STEP 1 - Market Definition

• Enter any address in the United States, or simply point to the proposed site on a map.
• Define the projected trade area for the branch as either a radius or polygon.

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STEP 2 - Competitive Profile and Trade Area Demographics

• Bancography Plan reports the size of the defined market in terms of current and projected deposits. Current deposits are reported from the FDIC and updated annually. Projected deposits impound market growth estimates.
  
  This screen shows each branch competing in the defined trade area, its current deposits, and its distance from the proposed site.

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• The competitive data help the user estimate the likely market penetration of its proposed branch.
  
  The competitive data, and accompanying residential and commercial demographic statistics, help the user understand the trade area and estimate the likely market penetration of the proposed branch. The information displayed on these screens is also provided in report format.

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• Bancography Plan also displays competitive information graphically, and allows the user to 'zoom' on the map to reveal greater detail:

Information shown graphically

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STEP 3 - Financial Parameters

• Bancography Plan supports user-specified assumptions regarding the financial factors affecting the proposed branch's balance sheet and income statement:
  
  • Branch growth to maturity pattern
  • Products to be sold by the branch
  • Spreads for each product
  • Non-interest revenue
  • Land, construction, and equipment costs
  • Personnel and other non-interest expenses
  • Expense growth rate
• Bancography Plan forecasts both consumer and commercial balances.

  
  
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• Financial Projections include a balance sheet, income statement, and recap of assumptions. The specific demographics of the defined submarket, in conjunction with proprietary research regarding financial demand, drive the balance projections. The user-supplied assumptions translate the balance sheet into an income statement.
  
• The County Competitive Profile shows four year deposit history and deposit share for all competing banks in the county of the proposed branch. This report includes closed and acquired competitors.
  
• The Trade Area Competitive Profile shows four year deposit history and deposit share for all competing branches within the specified trade area of the proposed branch. This report includes closed and acquired competitors.
  
• The Demographic Summary provides current year estimates for several critical demographic factors: population; households; growth; income; age; homeownership; home values; minority population, employment.
  

The user may customize all reports with descriptive titles.

Competitor Maps

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