Branch
Site Identification
[ DOWNLOAD OVERVIEW (PDF - 343 KB) ]
For an institution that seeks to expand within a broad area but has not identified a specific submarket,
Bancography provides the Branch Site Identification. In this offering, Bancography profiles each potential submarket
within the broad target area, compares the demographic, competitive, and financial implications of each, and provides
prioritized recommendations for branching.
The Branch Site Identification includes the following items:
- Demographic
information:
population counts, growth projections, and age distribution;
racial composition;
income growth and home value;
employment counts and business counts by primary SIC
code;
thematic maps (income, growth, home value).
- Competitive data, including five-year deposit history for all competing banks, thrifts,
and credit union headquarters in the area, as well as discussion of deposit growth trends.
- Area level and 'zoomed' maps of the proposed locations showing
all competing institutions.
- Market level thematic maps showing competitive concentrations
and potential submarkets.
- Overall
market demand estimates, based on underlying
demographics, for major product groups: Checking,
Savings, Money Market, CDs, Equity Lines, Installment
Loans.
- Plots
of existing customer households that may reveal
gaps in existing coverage or that may confirm
that the proposed area is already well served.
- Complete
pro forma balance sheet and income projections.
Pricing:
starting at $3,600; call Bancography for
proposal.
For more information, contact us at (205) 252-6671 or info@bancography.com.
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