Bancography News
Developments
Bancography updated Bancography Plan with demographics, as of June 2010. To test drive Bancography Plan, click here or call (205) 252-6671.
Bancography launched a new video demonstration of our Bancography Plan market analysis and branch planning software. In a little more than five minutes learn how Bancography Plan can help you
locate your next branch and evaulate your existing markets. View Bancography Plan video
demonstration.
During our June Bancography Briefings online series, Bancography discussed Capitalizing on Bank Failures.
With almost 800 banks still on the FDIC’s troubled institution list, the raft of failed banks is certain to continue. For healthy institutions,
this spells opportunity, and not just for the acquirers of the failed banks. Both banks and credit unions can capitalize on failed banks, if not
through outright purchases to expand their networks, then through targeted marketing and employee recruiting campaigns and purchases of surplus branches.
Contact Laura Levie at 205.252.6671 or via e-mail if you would like to view the presentation slides.
Bancography presented Evaluating Branch Closure Decisions: A Tactical Guide during our March Bancography Briefings session.
As the continued economic slowdown keeps pressure on earnings, more institutions are considering branch closures.
However, ill-conceived closures can cause more harm than benefit, as attrition, reputation loss and one-time costs can erode any savings.
This briefing explored the tactics required to evaluate closures.
Contact Laura Levie at 205.252.6671 or via e-mail if you would like to view the presentation slides.
John Mathes, Bancography's brand strategist, was interviewed by The Financial Brand for his work on Mainstreet Credit Union's brand development.
Read the interview to learn about
the credit union's brand positioning, new name and advertising campaign.
Speaking Engagements
Kimberly Clay will present two sessions at the Community Bankers Association of Alabama's (CBAA) Bank Operations and Management Summit on October 19, 2010:
- Quantifying Your Brand Strength
- Customer Retention: On Your Mark, Get Set, Survey!
For more information, visit the CBAA's web site.
Steve Reider led a course in "Branch Network Optimization" at the American Bankers Association's Stonier Graduate School of Banking,
June 12 - 18 at the University of Pennsylvania in Philadelphia. This represents the eighth year Steve has participated at Stonier. For more information, visit the ABA's web site at
www.aba.com.
Steve Reider presented "Trends in Retail Banking" during Jack Henry's Strategic Initiatives Symposium in Dallas on May 12.
Articles
The Credit Union Magazine interviewed John Mathes, Bancography's brand strategist, for its August 2010 article
"Tools of the Trade: Stay in Front of Members," which
features how database marketing and branding raise credit unions above the marketing clutter.
John discusses the difference between brand identity and branch positioning and explains how credit unions should execute their brand principles.
Jamie Eads, Bancography's senior project manager, contributed to the American Banker August 25, 2010 article
"A Debate Reopens as More Branches Close." Jamie argues that branching will continue, despite the
recent flurry of branch closings.
Conferences
Bancography will exhibit at the following conferences in 2010:
- Credit Union National Association (CUNA) Marketing & Business Development
Council Conference
March 21 - 24, Washington, D.C.
- Marketing Association of Credit Unions Annual Conference
May 26 - 28, Palm Desert
Booth 31
- ABA Bank Marketing Conference
September 12 - 14, Minneapolis
Booth 316
- Kentucky Bankers Association Annual Convention
September 18 - 20, French Lick, Indiana
- BAI Retail Delivery Conference & Expo
October 19 - 21, Las Vegas
Booth 1409
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