2001 Archived News

August 15, 2001

Bancography announces the release of Branch Planning Software, an innovative software tool that offers a quick, intuitive method to estimate market potential for any branch location in the United States. Branch Planning Software arose as a means to standardize the type of analysis Bancography performs in its custom branch optimization projects.

The software yields all the data needed to evaluate current and potential branch locations: a balance sheet and income statement for the proposed location, competitive profile, demographic profile, and competitor maps. This unique tool combines disparate data sources and Bancography's proprietary demand projection database to provide a consistent method for comparing branch opportunities.

Banks may license Branch Planning Software annually on a state, regional, or national basis. Annual releases will update Branch Planning Software's demographic, competitive, balance demand, and mapping data.