Marketing Research
Customer Service, Satisfaction & Loyalty
Mortgage Banking Customer Experience
New Account Customer Experience
Attrition
Brand Evaluator

 

Marketing Research Services

Inadequate service quality affects customer loyalty and will quickly erode the institutionís most valuable asset: its brand. Strong brand loyalty will advance retention and cross sell. And retention and cross sell are the most efficient and cost effective means to increase the institutionís profitability.

With each research study, Bancography delivers statistically significant data and industry benchmarks to help the institution understand its customers and competition. Bancography conducts the following primary marketing research studies:

For the Customer Service, Satisfaction and Loyalty, Mortgage Banking Customer Experience and New Account Customer Experience tracking studies, Bancography will build and host your own personalized portal with unique login and username. You manage your reporting parameters from branch or officer up to the institution overall. Your data can be filtered by quarter/year or trended. Your portal will also archive your detailed executive summaries containing industry comparisons and strategic recommendations.

Bancography maintains its own full-service data collection facility. All interviewers average ten years of customer contact experience.

For more information on Bancography's research services contact us at 205.251.6227 or research@bancography.com
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Bancography 
1827 First Ave. N. • Suite 200 • Birmingham, AL 35203
205.251.3227