Secondary Research
Bancography
offers syndicated research studies and white papers on a variety
of banking industry issues. For more information
on any of our studies, call 205.251.6227
or e-mail us.
Syndicated Studies:
White Papers:
Small Business Toolkit
Order online
December 2008.
In order to successfully bank small businesses, marketers, product managers and business bankers must understand the needs
and banking behavior of small businesses. The small business segment is extremely profitable to the institution due to its breadth of product and service
requirements and the opportunity for the institution to cross-sell personal, investment and insurance products. The Small Business Toolkit contains all
the research necessary to grow this line of business
The price of this study is $550. Click here for
more information.
Attrition Benchmarks: Retail and Business
Order online
Summer 2006.
This benchmark study of more than 2,500 interviews from 25 participating institutions
(banks and credit unions) examines the reasons behind retail and business attrition. Results also study where
the account was relocated, the actual closure experience and the likelihood of the lost customer utilizing the original
institution again in the future. The study also presents strategic recommendations for mitigating attrition that is within the institution's
control.
The price of this study is $500. Click here for more information.
Marketing Research Toolkit
Order online
Annual; latest edition - Winter 2007.
The challenge for bank marketers and strategists lies in how to distinguish their institution
in the marketplace. There are three market differentiators: products and services, convenience, and service quality.
Competing on products and services is a necessary imperative. Competing on convenience is also crucial, but very expensive,
with the average new branch costing $1.8 million. The most neglected area where financial institutions can make a
significant difference and positively affect the bottom line with minimal investment is service quality. Marketing Research Toolkit
outlines how to define the scope of a marketing research project and how to run a successful campaign.
Sample surveys ready for immediate implementation and free industry research resources are also included.
The price of this study is $500. Click here for more information.
Banking
Businesses
Order online
April
2004. With the end of the mortgage and refinance boom, financial
institutions are searching for the next "big thing." Since
the majority of fee generating avenues have been used in
the retail
customer base, banks are now eyeing businesses of all sales
tiers for opportunities. In the wake of this impending investment
by
bank management into the business and commercial banking
divisions, many questions and concerns have surfaced regarding
sales process,
incentive systems, private banking, and marketing. Banking
Businesses presents findings from over 20 banker interviews,
along with
current commercial banking snapshots, and other business
and commercial banking trends.
The price of this study is
$500.
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Onboarding
Order online
August 2008. The Onboarding White Paper explores why consumer and business clients selected their
primary financial institution. It thoroughly examines the account-opening process and analyzes the consequences of a
poor onboarding process on loyalty and attrition. This white paper will reveal what pitfalls to avoid in order to mitigate run-off and ensure loyal and
profitable clients. It also suggests ways institutions can better manage the onboarding process.
The price of this study is $500. Click here for more information.
Delivery
Channels: The ATM
Order online
September 2007. This white paper traces the history of the ATM from the
first cash dispenser installed in 1967 in London to the multi-use
machine of today, offering innovative services and features.
This study also highlights advanced-function technology, security,expense and delivery strategies. Most importantly, Delivery
Channels: The ATM provides usage and satisfaction benchmark data from Bancography's primary research program.
The price of this study is $500. Click here for more information.
Small
Business: Needs versus Reality
Order online
October 2006. Small businesses are small in size, but not in number. The old Mom-and-Pop stores of yesteryear have given birth to a vast array of modest-sized companies and sole proprietorships that - in terms of sheer quantity - have come to dominate the business landscape. And these small businesses have special financial needs that banks too often ignore.
Small Business: Needs versus Reality examines the identity, financial requirements and banking preferences of this profitable and often-loyal business segment. It also offers suggestions and tactics the financial-services industry should pursue to best serve small businesses.
The price of this study is $250. Click here for more information.
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